BYD Leads Auto Tech Innovation Amid EV Price Wars

The Chinese new energy vehicle (NEV) industry is becoming increasingly competitive. A few days ago, Tesla once again initiated a price war, leaving everyone stunned, and many manufacturers had no choice but to follow suit.

In this industry, what are the key factors for winning the competition? How can we truly capture the global market?

Both globally and in China, the intensity of competition in the NEV industry surpasses any industry in the past, especially with Chinese car manufacturers clustering together and various fancy "black technologies" emerging continuously.

As the dazzling array of features begins to bewilder the eyes, everyone is focusing on the cabin experience, particularly piling up hype in the connection between humans and vehicles. The result is that the homogenization of various brand models is becoming increasingly high. If you put in one large screen, I'll put in two; if you can connect to a smartphone, I can even connect to a smartwatch.

However, just like many industries in China, when homogenization reaches a high level, it turns into a price war.

Advertisement

On January 12, Tesla's official website announced that both the Model 3 and Model Y were reduced in price, with the lowest selling price dropping to 245,900 yuan. Brands such as Li Auto, AITO, Tesla, Zero Run, FAW Toyota, NIO, ORA, and Lynk & Co. have all followed suit with promotions.

However, even though Tesla is engaged in a price war, we rarely see BYD engaging in price wars. Logically, it has the most qualifications and confidence to sweep the entire market through price wars.

So, what does BYD, which does not engage in price wars, rely on to win? How does it continue to create sales miracles?

Some new force manufacturers are not convinced, believing that when comparing single models, they are not much worse than BYD, but the sales are vastly different, not even in the same league.

Therefore, many people have always been unclear about what exactly gives BYD such fierce momentum. Recently, they once again provided an astonishing answer.We all know that new energy vehicles are also called smart cars, but unfortunately, most people and even many car dealers have misunderstood this concept. What is a true smart car? Let's look at the definition from the encyclopedia.

A smart car is an integrated system that combines environmental perception, planning and decision-making, multi-level assisted driving, and other functions. It utilizes technologies such as computers, modern sensors, information fusion, communication, artificial intelligence, and automatic control, making it a typical high-tech complex.

It is clear that simply having a smart cockpit does not make a car smart, nor does the ability to connect to a smartphone, tablet, or watch. That is merely transferring mobile terminals to the car.

A true smart car is a complete intelligent system. In other words, having a few gimmicks does not equate to intelligence.

When the industry equates the intelligentization of cars with smart cockpits and smart driving, BYD has evolved to another level, which is whole-vehicle intelligence. This is the true smart car.

BYD believes that the industry's equating of car intelligentization with smart cockpits and smart driving has led to a narrowing of the concept. In fact, intelligentization is far more than just smart cockpits and smart driving. Whole-vehicle intelligence breaks the conventional thinking and redefines the smart car.

On January 16, 2024, the BYD Dream Day was officially held, and a new strategy for the development of new energy vehicle intelligentization — whole-vehicle intelligence — was released with great fanfare, along with a wealth of technical achievements, showcasing BYD's intelligentization capabilities and future strategic layout to the outside world.

Specifically, what level of intelligentization constitutes whole-vehicle intelligence? Based on years of technical accumulation and extensive real-car verification, BYD has provided its own answer.

Firstly, BYD has developed a "Xuanji Intelligent Architecture" that achieves an efficient integration of electrification and intelligentization, serving as the central system for the entire vehicle's intelligence.

This system can aggregate information in milliseconds to a "brain" for thinking and decision-making, quickly adjusting the vehicle's status, and significantly enhancing driving safety and comfort. Whole-vehicle intelligence makes the car more human-centric, enabling more personalized settings and achieving a unique experience for each individual.From BYD's comprehensive intelligent vehicle list, we have seen significant features such as the Yi Si Fang intelligent drive system, intelligent driving, Yunyan intelligent body control system, intelligent parking, intelligent cockpit, intelligent navigation, in-vehicle drones, and in-vehicle satellite communication.

With the core brain and intelligent technologies spread throughout the vehicle, BYD has created its unique intelligent vehicle.

BYD Group Chairman and forward-looking industrialist Wang Chuanfu said: "Intelligent vehicles are the true intelligence."

This is the future of intelligent cars.